1. Emotionally irresistible (that’s the image’s appeal)
2. Emotionally irresistible (that’s the image’s appeal)
3. Arousing curiosity (that’s to pull the casual glancer in)
4. If the cover pops out from its background, don’t weaken it by fussing with it
5. If it is invisible like wallpaper, decide what element is worthy of becoming dominant
Best Magazine Covers of 2013
1. New York, May 20, Michael Douglas Is Liberace (Formal)
2. Bloomberg Businessweek, December 2–8, J Crew: Teaching the World to Dress American (Informal)
3. The New York Times Magazine, May 19, The Secret Lives of Germs (Environmental)
4. ESPN The Magazine, September 16, Floyd Mayweather in The Fight Issue (Environmental)
5. The New York Times Magazine, November 24, The Flight Risk (Formal)
6. Sports Illustrated, April 22, BOSTON (Environmental)
7. Runner's World, December, Get Fit Have Fun (Informal)
8. O, The Oprah Magazine, September, Hair! (Informal)
9. Brides, October/November, Get Inspired! (Formal)
10. W, December/January, The Art Issue (Formal)
11. Harper's Bazaar, May, Summer Fashion Issue (Formal)
12. New York, February 18–25, Spring Fashion (Formal)
13. The Fader, February/March, Solange (Informal)
14. Wired, December, Bill Gates Wants You to Fix the World (Formal)
15. Vanity Fair, October, 100 Years (Informal)
16. ESPN The Magazine, July 22, Kenneth Faried in The Body Issue (Environmental)
17. GQ, February, Beyoncé (Informal)
Favorite
"For Vanity Fair's October Issue-to honor the magazine's birth 100 years ago, in 1913-sexy was the word as we resurrected a Monroe pose and introduced a new logo (smart, slim, serif!). Not to be outdone by the magazine's stately new font, model Kate Upton channeled screen icon Marilyn Monroe as she pouted and posed with a congratulatory birthday cake for photographer Annie Leibovitz. Happy Birthday, indeed."
This cover caught my eye NOT because of the sex appeal or Kate Upton herself. It was the Marilyn Monroe aspect that they added, the lighting, and the colors. The photograph looks very vintage, something straight from Hollywood back in the day. Her lipstick adds a shock of red against the cool forest green backdrop. The golden lettering and then the off-white aspect illuminates her skin and her face. I saw it as a beautiful profile with lots of interesting elements to make Upton look as if she was shining. A great choice for the 100 years in the Vanity Fair business!
Cover Types
1. Early Magazine Covers
Most early covers from 17-1800's did not have an official "cover". Most had a small title at the top and a list of contents with their page numbers. If there was some sort of cover for the magazines, it would look fairly like the cover of a novel from around that time: a small, drawn visual, a title, and a few important facts. Now, sometimes the covers isn't express their contents on the front cover. For example, there were such covers like the symbolic type. These used a symbol to express their company and the contents with very little words. This was a sort of way to make the reader interpret what the contents were going to be about. Most of the covers were very generic, some without photographs, began an article on the first page with no cover, etc.
2. The Poster Cover
A certain type of magazine cover arose in the 1890's to the 1960's. There are no cover lines or themes and the imagine is not covered by the title. It looks exactly like a poster that you could find for a movie, a showing, or an advertisement on a wall. This sort of cover lets the cover loosen up, making not everything so tight or crowded. Usually there isn't much going on in the photo portion and it is quite balanced. For the covers, most of the images would be illustrated, using poster art elements and etchings made from photographs. These pieces of art appear usually very big and cover most of the space. The title is almost always smaller than the image itself.
3. Pictures Married to Type
These type of covers use art or photographs to express and arrange so that the cover lines could fit or pop. Usually this would include with a very large title with the model or the photo overlapping it. The model is usually in a full body pose, and the pose is expressive or usual to catch the reader's eye. The cover lines come to play then- being placed in specific places to frame the model and are positioned on all sides of the model.
4. In the Forest of Words
This is when creative and bold cover lines came into play. Sometimes the cover art became equally important as the lines. The photography has also increased in intensity- now, instead of just a woman standing, she may be sitting in a creative or expressive way while wearing strange or irregular clothing. With these times, photographs are just not enough to pull in the reader's. Cover lines and words take up the extra spaces by improving upon the boldness and the interesting use of words that can somehow or another gain another reader.
No comments:
Post a Comment